No longer just a collection of boutiques: Tuscan and Ligurian outlets also offer culinary safaris and helicopter flights
Not only outlets, or rather, not only outlets anymore. The shopping experience is enriched with new elements. People no longer go to a Mall to spend the day shuttling from one boutique to another, but they are looking for experiences. The Mall Luxury Outlets, which includes The Mall Firenze and The Mall Sanremo, is redefining the concept of shopping thanks to the real experiences it offers its customers. You can choose from adrenaline-oriented adventures, read a ride in a Ferrari or helicopter, or a mini-safari in one of the most important farms of Florence, or even a sailing trip on the Ligurian coast, up to cooking class.
Since 2001, the two malls have been a reference point for luxury shopping: Alexander McQueen, Bottega Veneta, Chloé, Fendi, Gucci (where there is always a queue), Loro Piana, Saint Laurent, are just some of the noble brands present, but also good food, with local food and wine representatives such as ToscaNino. While, as far as the real shopping experiences are concerned, one can count on personal shopping assistants, who guide guests through the many proposals free of charge, finding those most in line with physical and character characteristics, as well as the study of armchromia, a paid experience – or an offer of The Mall Club program – thanks to which one can discover that our favorite color is actually a disaster on our complexion, while nuances never considered are those that give light to the face. In a session lasting just under an hour, we discover a lot about ourselves: mainly whether we are subjects who require cool or warm colors and, among these, which particular shades. This discipline is relatively new in Italy, but in the United States it is one of the essential starting points before starting to shop: carrying a color chart in your bag is very useful for resolving purchasing indecisions, but also for experimenting and finding the garment that really enhances your look.
The idea of the company is to offer unique experiences to the many visitors, including foreigners, who, alongside the pearls of Made in Italy, and not only in terms of purchases, can also enjoy the wonders of the territory. In fact, both Malls are located near places of great beauty from a naturalistic point of view and, as a plus, artists resident in the two regions are periodically involved for installations that make the visit even more enjoyable in what are, to all intents and purposes, luxury destinations in the round. The group’s loyalty program, The Mall Club, is also part of this context. Depending on the level of loyalty, and therefore of spending, it reserves ad hoc experiences and many advantages: from being able to use the VIP Lounge all day long, to jumping the queue at Gucci, to a reward system that can include an armchair session or other experiences offered in the two Malls.
Finally, for the month of August, the Summer Pool Party will be staged, that is, the scenic setting created by event designer Vincenzo Dascanio, which will make the outlets unique places to spend special moments during a day of summer shopping. Specifically at The Mall Florence, from August 12, colored deckchairs will welcome all guests, who during the weekend will have the opportunity to entertain themselves with the music selected by the DJ station, sip flavored waters and stop at the edge of a pool reproduced with ‘backdrop’ ceramic style or reach the area of the lake.
or reach the area of the pond with a lively camper transformed into a kiosk.
a kiosk.
From August 7, to welcome the visitors of The Mall Sanremo is instead a
photo booth inspired by the typical bathing huts with a floral pattern. There is also a welcome drink station, also decorated with multicolored flowers, and a lounge set up with wooden chairs and elegant umbrellas.
and elegant beach umbrellas.
ALEXANDRE JORGE LAURENT MARTINEZ 